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D&AD. The Copy Book

Hardcover • 2018 • 1. edition

D&AD. The Copy Book

0 Ratings • 0.0 of 5

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About the book

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading p...Show more

Book details

ISBN

9783836568524

Publisher

Taschen GmbH

Published year

2018

Language

Edition

1

Original title

D&AD. The Copy Book

Format

Hardcover

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