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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2005 • English, Multiple languages, French, Spanish, German • 1. edition
By Jim Heimann
Part of the series The golden age of advertising
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About the book
Emerging from the so-called "creative revolution", a new method called the Big idea changed American advertising in the 60s. Going from lengthy texts to witty, snappy headlines and eye-catching images, the aim was to build strong recognition so that the public would demand and desire the product being sold to them - the Big idea in a nutshell. The collection of advertisements in this book reflect this development. Includes index.
Book details
ISBN
9783822848012
Publisher
Taschen
Published year
2005
Language
EnglishMultiple languagesFrenchSpanishGerman
Edition
1
Original title
The golden age of advertising
Format
Hardcover
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