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The golden age of advertising

Hardcover • 2005 • English, Multiple languages, French, Spanish, German • 1. edition

The golden age of advertising: the 60s

By Jim Heimann

Part of the series The golden age of advertising

0 Ratings • 0.0 of 5

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About the book

Emerging from the so-called "creative revolution", a new method called the Big idea changed American advertising in the 60s. Going from lengthy texts to witty, snappy headlines and eye-catching images, the aim was to build strong recognition so that the public would demand and desire the product being sold to them - the Big idea in a nutshell. The collection of advertisements in this book reflect this development. Includes index.

Social and cultural history

Book details

ISBN

9783822848012

Publisher

Taschen

Published year

2005

Language

EnglishMultiple languagesFrenchSpanishGerman

Edition

1

Original title

The golden age of advertising

Format

Hardcover

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The golden age of advertising

The golden age of advertising

Hardcover · 2005

Reviews · 0

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