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Hardcover • 2016 • 1. edition
By Nick Mehta, Dan Steinman, Lincoln Murphy
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About the book
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-...Show more
Book details
ISBN
9781119167969
Publisher
John Wiley & Sons Inc
Published year
2016
Language
Edition
1
Original title
Customer Success
Format
Hardcover
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