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Marketing: Real People, Real Decisions: Real People, Real Choices

Paperback • 2009 • English

Marketing: Real People, Real Decisions: Real People, Real Choices

By Michael R. Solomon, Greg W Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell

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About the book

FIRST EUROPEAN EDITION Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Co...Show more

Book details

ISBN

9780273708803

Published year

2009

Language

English

Original title

Marketing: Real People, Real Decisions: Real People, Real Choices

Format

Paperback

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