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How Cool Brands Stay Hot

Paperback • 2016 • 1. edition

How Cool Brands Stay Hot

By Joeri van den Bergh, Mattias Behrer

0 Ratings • 0.0 of 5

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About the book

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as ...Show more

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Book details

ISBN

9780749477172

Publisher

Kogan Page Ltd

Published year

2016

Language

Edition

1

Original title

How Cool Brands Stay Hot

Format

Paperback

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