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Managing Innovation: Integrating Technological, Market and Organizational Change

Paperback • 2018

Managing Innovation: Integrating Technological, Market and Organizational Change

By Joe Tidd

9 Ratings • 4.8 of 5

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About the book

<p><i>Managing Innovation</i>?is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processe...Show more

Book details

ISBN

9781119379454

Published year

2018

Language

Original title

Managing Innovation: Integrating Technological, Market and Organizational Change

Format

Paperback

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Other versions

Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation: Integrating Technological, Market and Organizational Change

Paperback · 2013

Reviews · 0

9 Ratings • 4.8 of 5

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