Principles of marketing

Paperback • 2002 • English • 3. edition

Principles of marketing

By Philip Kotler

0 Ratings • 0.0 of 5

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About the book

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing signi...Show more

Business studies: general

Business strategy

Business ethics and social responsibility

Book details

ISBN

9780273646624

Publisher

Prentice Hall

Published year

2002

Language

English

Edition

3

Original title

Principles of marketing

Format

Paperback

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Other versions

Principles of marketing

Paperback · 2008

Reviews · 0

0 Ratings • 0.0 of 5

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