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Selling: Building Partnerships

Paperback • 2018 • 1. edition

Selling: Building Partnerships

By John Tanner, Stephen Castleberry

0 Ratings • 0.0 of 5

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About the book

Selling: Building Partnerships 10e, remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and conti...Show more

Business and Management

Book details

ISBN

9781260084771

Publisher

McGraw-Hill Education

Published year

2018

Language

Edition

1

Original title

Selling: Building Partnerships

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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