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Paperback • 2013 • English • 5. edition
By J. David Hunger, Thomas L. Wheelen
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About the book
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the lat...Show more
Book details
ISBN
9781292020907
Publisher
Pearson
Published year
2013
Language
English
Edition
5
Original title
Essentials of Strategic Management
Format
Paperback
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