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Services Marketing

Paperback • 2012

Services Marketing

By Alan Wilson

79 Ratings • 4.7 of 5

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About the book

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Business and Management
Educational material

Book details

ISBN

9780077131715

Published year

2012

Language

Original title

Services Marketing

Format

Paperback

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Other versions

Services Marketing

Services Marketing

Paperback · 2021

Reviews · 0

79 Ratings • 4.7 of 5

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