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Paperback • 2019 • English
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About the book
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguishe...Show more
Book details
ISBN
9781350124813
Published year
2019
Language
English
Original title
Fashion retailing
Format
Paperback
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