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Fashion retailing

Paperback • 2019 • English

Fashion retailing: From Managing to merchandising

By Dimitri Koumbis

0 Ratings • 0.0 of 5

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About the book

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguishe...Show more

Book details

ISBN

9781350124813

Published year

2019

Language

English

Original title

Fashion retailing

Format

Paperback

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