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An investigation into the effectiveness of banner advertising on different social media

Paperback • 2019 • English

An investigation into the effectiveness of banner advertising on different social media: Banner advertisement

By Eric Kwaku

0 Ratings • 0.0 of 5

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About the book

Online social media platforms have been promoting banner-advertising policies to facilitate marketing and sales promotional policies. According to Griffin et al. (2012), various reputed brand has been using social media policies to promote business growth. Online banner advertising has the ability to touch a large section of the society, and is able to create a positive perception on the society. According to Ball et al. (2012), the online social media platforms have been facilitating users to g...Show more

Online marketing / Social media marketing

Book details

ISBN

9781544055282

Published year

2019

Language

English

Original title

An investigation into the effectiveness of banner advertising on different social media

Format

Paperback

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