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Introduction to programmatic advertising

Paperback • 2016 • English

Introduction to programmatic advertising

By Dominik Kosorin

1 Ratings • 5.0 of 5

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About the book

<p><strong>Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself.</strong></p><p>This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.</p><p><...Show more

Online marketing / Social media marketing

Book details

ISBN

9788026096115

Published year

2016

Language

English

Original title

Introduction to programmatic advertising

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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