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The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Paperback • 2009 • English • 1. edition

The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

By Clara Chung-wai Shih

1 Ratings • 4.0 of 5

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About the book

"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we''ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them." --Sheryl Sandberg, Chief Operating Officer, Facebook "...A must-read for CEOs and other executives who want to understand Facebook and more...Show more

Book details

ISBN

9780137152223

Publisher

Prentice Hall

Published year

2009

Language

English

Edition

1

Original title

The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

1 Ratings • 4.0 of 5

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