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Strategic Planning for Public Relations

Paperback • 2024 • English • 7. edition

Strategic Planning for Public Relations

By Deborah A. Silverman, Ronald D. Smith

0 Ratings • 0.0 of 5

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About the book

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the te...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Public relations

Book details

ISBN

9781032391168

Publisher

Routledge

Published year

2024

Language

English

Edition

7

Original title

Strategic Planning for Public Relations

Format

Paperback

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