The social marketplace for new and used books.

Get started

For the authors

Support

Track a shipment

Company

Contact us

Fast delivery with

Safe payments by

© 2026 Bookis AS

English

Norway

Region is based on IP address

Home

Educational material

Home
Genres
Educational material

Digital marketing fundamentals

Paperback • 2022 • English

Digital marketing fundamentals: From strategy to ROI

By Marjolein visser, Berend Sikkenga, Mike Berry

11 Ratings • 5.0 of 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

About the book

The first fullt-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. The book is easy to read and contains many international examples and cases. In this book, all relevant aspects of digital marketing are adressed: strategic aspects, market research, product development and realisation, branding, customer acqusition, customer loyalty and order processing.

Graphical and digital media applications

Educational material

Book details

ISBN

9789001749842

Published year

2022

Language

English

Original title

Digital marketing fundamentals

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

11 Ratings • 5.0 of 5

You might also like

Digital Marketing Strategy, Planning and Disruption

Digital Marketing Strategy, Planning and Disruption

Annmarie Hanlon

Digital Marketing Strategy Create Strategy, Put it Into Practice, Sell More

Digital Marketing Strategy Create Strategy, Put it Into Practice, Sell More

Niko Lahtinen

Digital Marketing Strategy, Implementation and Practice

Digital Marketing Strategy, Implementation and Practice

Dave Chaffey

Digital Marketing - Strategic Planning & Integration

Digital Marketing - Strategic Planning & Integration

Annmarie Hanlon

The digital marketing planner

The digital marketing planner

Annmarie Hanlon

Marketing Strategy

Marketing Strategy

Robert W.

Understanding Digital Marketing A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Understanding Digital Marketing A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

Social media marketing

Social media marketing

Svend Hollensen

Markedsføringsledelse: med digitale verktøy

Markedsføringsledelse: med digitale verktøy

Fred Selnes

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing Fundamentals

Digital Marketing Fundamentals

Marjolein Visser

Digital Marketing like a PRO

Digital Marketing like a PRO

Clo Willaerts

E-marketing

E-marketing

USA) Strauss Judy (University of Nevada Reno

Digital Branding

Digital Branding

Daniel Rowles

Digital Analytics for Marketing

Digital Analytics for Marketing

USA) Sponder Marshall (Baruch College and Rutgers University

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

Marketing Theory

Marketing Theory

Foundations of marketing

Foundations of marketing

John Fahy

Digital marketing integrating strategy and ta…

Digital marketing integrating strategy and ta…

Ira Kaufman,

Marketing an Introduction

Marketing an Introduction

Rosalind Masterson

Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey,

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian

Digital Marketing

Digital Marketing

Fiona ellis-chadwick

Digital Marketing Excellence

Digital Marketing Excellence

Dave Chaffey

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber