Paperback • 2022 • English
Digital marketing fundamentals: From strategy to ROI
By Marjolein visser, Berend Sikkenga, Mike Berry
11 Ratings • 5.0 of 5
About the book
The first fullt-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. The book is easy to read and contains many international examples and cases. In this book, all relevant aspects of digital marketing are adressed: strategic aspects, market research, product development and realisation, branding, customer acqusition, customer loyalty and order processing.
Book details
ISBN
9789001749842
Published year
2022
Language
English
Original title
Digital marketing fundamentals
Format
Paperback
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11 Ratings • 5.0 of 5
