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Digital marketing integrating strategy and ta…

Paperback • 2014

Digital marketing integrating strategy and ta…

By Ira Kaufman,

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About the book

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

Book details

ISBN

9780415716758

Publisher

Taylor & Francis Ltd

Published year

2014

Language

Original title

Digital marketing integrating strategy and ta…

Format

Paperback

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