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About the book
Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers. Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to: * define what marketing is and why it is important for your school * develop a marketing culture for your school * carry out a...Show more
Book details
ISBN
9780273624080
Publisher
Financial Times Prentice Hall
Published year
1996
Language
English
Original title
Strategic Marketing for Schools
Format
Paperback
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