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The experience economy

Innbundet • 2020 • Engelsk

The experience economy

Av B.Joseph Pine, James H. Gilmore

0 vurderinger • 0.0 av 5

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Om boken

<p><b>Time is limited. Attention is scarce. Are you engaging your customers?</b></p><p>Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?</p><p>Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.</p><p>This seminal book on experience innovation by Joe Pine and Jim Gilmore explores...Vis mer

Økonomi
Makroøkonomi
Mikroøkonomi

Om boken

ISBN

9781633697973

Publiseringsår

2020

Språk

Engelsk

Originaltittel

The experience economy

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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