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Tilt Shifting Your Strategy from Products to Customers

Innbundet • 2013 • Engelsk

Tilt Shifting Your Strategy from Products to Customers

Av Niraj Dawar

0 vurderinger • 0.0 av 5

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Om boken

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting ...Vis mer

Forretningsstrategi
Innovasjon i næringslivet
Entreprenørskap

Om boken

ISBN

9781422187173

Forlag

Harvard Business Review Press

Publiseringsår

2013

Språk

Engelsk

Originaltittel

Tilt Shifting Your Strategy from Products to Customers

Format

Innbundet

Frakt og retur

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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