The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Making Organizational Culture Great

Chatman, Jennifer

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Marcus Sheridan

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Bev Burgess

Experience, Inc. Why Companies That Uncover Purpose, Create Connection, and Celebrate Their People Will Triumph

Jill Popelka

Expert Secrets The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers

Russell Brunson

Net Positive How Courageous Companies Thrive by Giving More Than They Take

Paul Polman

Empowered

Marty Cagan

The Catalyst How to Change Anyone's Mind

Jonah Berger

Customer Understanding

Annette Franz

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

The ownership quotient

James C. Abegglen

The Startup's Guide to Customer Success How to Champion the Customer at Your Company

Jennifer Chiang

The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Ram Charan

The Customer Centricity Playbook

Peter Fader

This is Service Design Doing

Marc Stinkdorn

Lean Customer Development

Cindy Alvarez

An Everyone Culture

Robert Kegan

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

The Challenger Customer Selling to the Hidden Influencer Who Can Multiply Your Results

Brent Adamson

When Digital Becomes Human

Steven Van Belleghem

The Culture Engine

S. Chris Edmonds

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less

Joe Pulizzi

Uplifting Service The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

Ron Kaufman

All In: How the Best Managers Create a Culture of Belief and Drive Big Results

Adrian Gostick

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

The Challenger Sale

Matthew Dixon

The experience economy

B. Joseph

Strategic Customer Service

John Thomas Aalstad

Tribes: We Need You to Lead Us

Seth Godin

Tribes

Seth Godin

The big moo

Seth Godin

What Customers Want

Ulwick, Anthony

Purple Cow

Seth Godin

The New Culture of Desire 5 Radical New Strategies that Will Change Your Business and Your Life

Melinda Davis

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale