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Contextual Pricing

Innbundet • 2011 • Engelsk • 1. utgave

Contextual Pricing: The Death of List Price and the New Market Reality

Av Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen

0 vurderinger • 0.0 av 5

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Om boken

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understan...Vis mer

Om boken

ISBN

9780071772464

Forlag

McGraw Hill Professional

Publiseringsår

2011

Språk

Engelsk

Utgave

1

Originaltittel

Contextual Pricing

Format

Innbundet

Frakt og retur

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Omtaler · 0

0 vurderinger • 0.0 av 5

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