Innbundet • 2005 • 1. utgave

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Name: What Customers Want
SKU: 9780071408677
Price: 139.0 NOK
Availability: InStock
ISBN: 9780071408677

Av Ulwick, Anthony

0 vurderinger • 0.0 av 5

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Om boken

A world-renowned innovation guru explains practices that result in breakthrough innovations 'Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.' -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer 'requirements' to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies f...Vis mer

Om boken

ISBN

9780071408677

Forlag

McGraw-Hill Professional

Publiseringsår

2005

Språk

Utgave

Originaltittel

What Customers Want

Format

Innbundet

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