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Marketing Culture and the Arts

Pocket • 2007 • Engelsk • 3. utgave

Marketing Culture and the Arts

Av François Colbert

0 vurderinger • 0.0 av 5

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Om boken

This book is written for managers of cultural enterprises of all types, whether large or small, non-profit or commercial, local or international, part of the cultural industry or a creative venture. In addition to presenting basic marketing concepts, it discusses how these have traditionally been applied and, most importantly, how they apply to the specific context of culture and the arts. For cultural managers interested in marketing, this book offers an analytical framework and a series of ref...Vis mer

Om boken

ISBN

9782980860218

Forlag

HEC Montréal, Carmelle and Rémi Marcoux Chair in Arts Management

Publiseringsår

2007

Språk

Engelsk

Utgave

3

Originaltittel

Marketing Culture and the Arts

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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