Pocket • 2013 • Engelsk

Marketing for Cultural Organizations: New Strategies for Attracting Audiences

Name: Marketing for Cultural Organizations
SKU: 9780415626972
Price: 139.0 NOK
Availability: InStock
ISBN: 9780415626972

Av Bonita M.

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Om boken

<p>Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. </p><p>As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visito...Vis mer

Om boken

ISBN

9780415626972

Publiseringsår

2013

Språk

Engelsk

Originaltittel

Marketing for Cultural Organizations

Format

Pocket

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