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Consumer Behavior, Global Edition

Pocket • 2018 • 1. utgave

Consumer Behavior, Global Edition

Av Leon G. Schiffman, Joseph L. Wisenblit

0 vurderinger • 0.0 av 5

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Om boken

For undergraduate and graduate courses in consumer behavior.Strategic applications for understanding consumer behaviorConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been signif...Vis mer

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Om boken

ISBN

9781292269245

Forlag

Pearson Education Limited

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Consumer Behavior, Global Edition

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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