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Norsk

Global Marketing

Pocket • 2016 • 1. utgave

Global Marketing

Av Ilan Alon, Eugene D. Jaffe, Christiane Prange, Donata Vianelli

0 vurderinger • 0.0 av 5

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Om boken

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:Coverage of small and medium enterprises, as well as multinational corpor...Vis mer

Om boken

ISBN

9781138807884

Forlag

Taylor & Francis Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Global Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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