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A Framework for Marketing Management, Global Edition

Pocket • 2015 • 1. utgave

A Framework for Marketing Management, Global Edition

Av Philip Kotler, Kevin Lane Keller

0 vurderinger • 0.0 av 5

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Om boken

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Six...Vis mer

Om boken

ISBN

9781292093147

Forlag

Pearson Education Limited

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

A Framework for Marketing Management, Global Edition

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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