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Services Marketing People, Technology, Strategy

Pocket • 2022 • Engelsk • 9. utgave

Services Marketing People, Technology, Strategy

Av Jochen Wirtz, Christopher H. Lovelock

0 vurderinger • 0.0 av 5

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Om boken

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework roote...Vis mer

Om boken

ISBN

9781944659820

Forlag

World Scientific

Publiseringsår

2022

Språk

Engelsk

Utgave

9

Originaltittel

Services Marketing People, Technology, Strategy

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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