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Services Marketing: Integrating Customer Focus Across the Firm

Pocket • 2017 • 1. utgave

Services Marketing: Integrating Customer Focus Across the Firm

Av Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

0 vurderinger • 0.0 av 5

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Om boken

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industri...Vis mer

Salg og markedsføring

Om boken

ISBN

9781260083521

Forlag

McGraw-Hill Education

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Services Marketing: Integrating Customer Focus Across the Firm

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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