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English

Organizational Rhetoric

Paperback • 2010 • English

Organizational Rhetoric: Situations and Strategies

By Mary F., Debra J.

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About the book

Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image manag...Show more

Book details

ISBN

9781412956697

Published year

2010

Language

English

Original title

Organizational Rhetoric

Format

Paperback

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0 Ratings • 0.0 of 5

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