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Digital Marketing Strategy An Integrated Approach to Online Marketing

Paperback • 2022 • English • 3. edition

Digital Marketing Strategy An Integrated Approach to Online Marketing

By Simon Kingsnorth

0 Ratings • 0.0 of 5

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About the book

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strate...Show more

E-commerce: business aspects
Business ethics and social responsibility
Online marketing / Social media marketing

Book details

ISBN

9781398605978

Publisher

Kogan Page

Published year

2022

Language

English

Edition

3

Original title

Digital Marketing Strategy An Integrated Approach to Online Marketing

Format

Paperback

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