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100 Things Every Designer Needs to Know About People

Paperback • 2011 • English

100 Things Every Designer Needs to Know About People

By Susan Weinschenk

1 Ratings • 5.0 of 5

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About the book

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and pr...Show more

Book details

ISBN

9780321767530

Publisher

New Riders Publishing

Published year

2011

Language

English

Original title

100 Things Every Designer Needs to Know About People

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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