Inside the Mind of the Shopper

Marketing

Paul Baines

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson

The Art of Reading Minds

Henrik Fexeus

Shopping

Jan Hillesland

Selling and Sales Management

David Jobber

Markedsføringsled

Fred Selnes

To Sell is Human

Daniel H. Pink

The Psychology of Advertising

Bob M.

Sales Mind

Helen Kensett

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

Global marketing

Svend Hollensen

Decoded : The Science Behind Why We Buy

Phil. Barden

E-Marketing

Judy Strauss

Fundamentals of retailing & shopper marketing

Jan Hillesland,

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Consumer Behavior

Leon G. Schiffman

Marketing planning

Stephan sorger

Principles of marketing

Philip Kotler

Silent selling

Judy Bell

Consumer behaviour

Leon G. Schiffman

The Impulse Economy

Gary Schwartz

Why we buy

Paco Underhill

Buyology

Martin Lindstrom

Markedsføringsledelse

Philip Kotler

Treasure Hunt

Michael J.

Brand Sense

Martin Lindstrom

Retail Marketing

Peter McGoldrick

A theory of shopping

Daniel Miller

Consumer behavior : buying, having, and being

Michael R. Solomon

Understanding Consumer Behavior

J. Paul Peter

Om reklame

David Ogilvy

Butikkreklame

Ole Strøm

Selg!

Gunnar Selin

Digital Marketing

Alan Charlesworth

This Is Marketing

Seth Godin