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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

Paperback • 2009 • English

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

By David Phillips, Philip Young

0 Ratings • 0.0 of 5

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About the book

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual com...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Public relations

Book details

ISBN

9780749449681

Publisher

Kogan Page

Published year

2009

Language

English

Original title

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

Format

Paperback

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