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© 2026 Bookis AS

English

Essentials of Marketing Research

Paperback • 2014 • English

Essentials of Marketing Research

By Naresh K. Malhotra

0 Ratings • 0.0 of 5

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About the book

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers conce...Show more

Book details

ISBN

9780137066735

Publisher

Prentice Hall

Published year

2014

Language

English

Original title

Essentials of Marketing Research

Format

Paperback

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