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About the book
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers conce...Show more
Book details
ISBN
9780137066735
Publisher
Prentice Hall
Published year
2014
Language
English
Original title
Essentials of Marketing Research
Format
Paperback
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