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© 2026 Bookis AS
English
Norway
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2021 • English • 2. edition
By Sarah Bailey, Jonathan Baker
1 Ratings • 4.0 of 5
About the book
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. Th...Show more
Book details
ISBN
9781350071599
Publisher
Bloomsbury Academic
Published year
2021
Language
English
Edition
2
Original title
Visual Merchandising for Fashion
Format
Paperback
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1 Ratings • 4.0 of 5
