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Achieving a Strategic Sales Focus

Hardcover • 2016 • 1. edition

Achieving a Strategic Sales Focus

By Kenneth Le Meunier-FitzHugh, Tony Douglas

0 Ratings • 0.0 of 5

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About the book

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide criticalcustomer and market knowledge to hel...Show more

Business strategy

Book details

ISBN

9780198706632

Publisher

Oxford University Press

Published year

2016

Language

Edition

1

Original title

Achieving a Strategic Sales Focus

Format

Hardcover

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Other versions

Achieving a Strategic Sales Focus

Achieving a Strategic Sales Focus

Paperback · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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