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Principles of Strategic Communication

Paperback • 2021 • English • 1. edition

Principles of Strategic Communication

By Derina Rhoda Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, Danny Shipka

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About the book

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introduct...Show more

Communication studies
Semiotics / semiology
Decolonisation of knowledge / Decoloniality

Book details

ISBN

9780367426316

Publisher

Routledge

Published year

2021

Language

English

Edition

1

Original title

Principles of Strategic Communication

Format

Paperback

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