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English

New products management

Paperback • 2011

New products management

By Laurence Cleyet-Merle

0 Ratings • 0.0 of 5

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About the book

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition o...Show more

Book details

ISBN

9780071289238

Published year

2011

Language

Original title

New products management

Format

Paperback

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