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New Products Management (11th)

Paperback • 2014

New Products Management (11th)

By Laurence Cleyet-Merle

6 Ratings • 3.5 of 5

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About the book

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition o...Show more

Book details

ISBN

9789814577106

Publisher

McGraw-Hill Education - Europe

Published year

2014

Language

Original title

New Products Management (11th)

Format

Paperback

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Reviews · 0

6 Ratings • 3.5 of 5

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