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Winning at New Products, 5th Edition

Paperback • 2017 • 1. edition

Winning at New Products, 5th Edition

By Robert Cooper

0 Ratings • 0.0 of 5

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About the book

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound busine...Show more

Book details

ISBN

9780465093328

Publisher

INGRAM PUBLISHER SERVICES US

Published year

2017

Language

Edition

1

Original title

Winning at New Products, 5th Edition

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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