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In Search of Stupidity

Paperback • 2003 • English • 1. edition

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

By Chapman, Merrill R. (Rick)

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About the book

"In Search of Stupidity" is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no most of them did not work.Marketing wizard Richard Chapman takes readers on a h...Show more

Business studies: general
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781590591048

Publisher

Apress

Published year

2003

Language

English

Edition

1

Original title

In Search of Stupidity

Format

Paperback

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