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Essentials of Services Marketing

Paperback • 2017 • 1. edition

Essentials of Services Marketing

By Jochen Wirtz, Christopher H. Lovelock, Patricia Chew

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About the book

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in eit...Show more

Book details

ISBN

9781292089959

Publisher

Pearson Education Limited

Published year

2017

Language

Edition

1

Original title

Essentials of Services Marketing

Format

Paperback

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