The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

Sponsorship in Marketing

Paperback • 2014 • 1. edition

Sponsorship in Marketing

By US) Cornwell T. Bettina (University of Oregon

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their...Show more

Book details

ISBN

9780415739801

Publisher

Taylor & Francis Ltd

Published year

2014

Language

Edition

1

Original title

Sponsorship in Marketing

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Strategic sport marketing

Strategic sport marketing

Adam karg

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing Strategy For The Creative And Cultural Industries

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Sport Management

Sport Management

Australia) Hoye Russell (La Trobe University

Fundamentals of selling

Fundamentals of selling

Charles Francis Adams

Loose Leaf for Advertising and Promotion

Loose Leaf for Advertising and Promotion

Michael Belch

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Strategic Advertising Management

Strategic Advertising Management

Larry Percy

Marketing Theory

Marketing Theory

Event Studies

Event Studies

Canada) Getz Donald (University of Calgary

Introduction to Sport Marketing

Introduction to Sport Marketing

Aaron C. T. Smith

Marketing Ethics & Society

Marketing Ethics & Society

Sport Management: The Basics

Sport Management: The Basics

Rob Wilson

Understanding Sports Coaching

Understanding Sports Coaching

Tania G. Cassidy

Sports Marketing

Sports Marketing

US) Shank Matthew D. (Marymount University

Sports in Society

Sports in Society

Jay Coakley

Integrated Advertising, Promotion, and Market…

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Marketing for Cultural Organizations

Marketing for Cultural Organizations

Bonita M.

Essentials of Marketing

Essentials of Marketing

Paul Baines

Political Marketing - Theory and Concepts

Political Marketing - Theory and Concepts

Ormrod, Henneberg, O'Shaughnessy

Marketing Management

Marketing Management

Kotler Keller

Corporate Reputation Brand and Communication

Corporate Reputation Brand and Communication

Stuart Roper

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Relationship Marketing

Relationship Marketing

Martin Christopher

Interested Marketing Communications: A Primer

Interested Marketing Communications: A Primer

Philip Kitchen

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Strategic Brand Management

Strategic Brand Management

Kevin J. Delaney

Marketing Culture and the Arts

Marketing Culture and the Arts

François Colbert

Sports Marketing A Strategic Perspective

Sports Marketing A Strategic Perspective

Matthew D. Shank

Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing

Australia) Schwarz Eric C. (Victoria University

Sport Funding and Finance

Sport Funding and Finance

Australia) Stewart Bob (Victoria University