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English
Norway
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2005 • English • 3. edition
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About the book
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of con...Show more
Book details
ISBN
9780131440777
Publisher
Pearson/Prentice Hall
Published year
2005
Language
English
Edition
3
Original title
Sports Marketing A Strategic Perspective
Format
Hardcover
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