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Testing Business Ideas

Paperback • 2019 • 1. edition

Testing Business Ideas

By David Bland

1 Ratings • 5.0 of 5

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About the book

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success fo...Show more

Business strategy

Book details

ISBN

9781119551447

Publisher

John Wiley & Sons Inc

Published year

2019

Language

Edition

1

Original title

Testing Business Ideas

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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