The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Making Organizational Culture Great

Chatman, Jennifer

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Marcus Sheridan

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Leadership Is Personal How Community and Culture Lead to Business Success

Brad Mahon

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Customer Communities Engage and Retain Customers to Build the Future of Your Business

Nick Mehta

Loved How to Rethink Marketing for Tech Products

Martina Lauchengco

Net Positive How Courageous Companies Thrive by Giving More Than They Take

Paul Polman

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

The experience economy

B.Joseph Pine, James H. Gilmore

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Customer Understanding

Annette Franz

The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Ram Charan

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

The Startup's Guide to Customer Success How to Champion the Customer at Your Company

Jennifer Chiang

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

The Customer Centricity Playbook

Peter Fader

This is Service Design Doing

Marc Stinkdorn

Inspired

Marty Cagan

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

The Automatic Customer

John Warrillow

The Challenger Customer Selling to the Hidden Influencer Who Can Multiply Your Results

Brent Adamson

When Digital Becomes Human

Steven Van Belleghem

The Culture Engine

S. Chris Edmonds

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

All In: How the Best Managers Create a Culture of Belief and Drive Big Results

Adrian Gostick

Uplifting Service The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

Ron Kaufman

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo

The Intention Economy When Customers Take Charge

Doc Searls

The Advantage: Why Organizational Health Trumps Everything Else In Business

CRM at the Speed of Light

Paul Greenberg

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Selling Today Creating Customer Value

Gerald L. Manning

What Customers Want

Ulwick, Anthony

Must-win Battles Creating the Focus You Need to Achieve Your Key Business Goals

J. Peter Killing

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

The CRM Handbook A Business Guide to Customer Relationship Management

Jill Dyché

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale