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Marketing Communications

Paperback • 2016 • 1. edition

Marketing Communications

By Chris Fill, Sarah Turnbull

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About the book

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications come...Show more

Sales and marketing management

Sales and marketing

Online marketing / Social media marketing

Book details

ISBN

9781292092614

Publisher

Pearson Education Limited

Published year

2016

Language

Edition

1

Original title

Marketing Communications

Format

Paperback

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Other versions

Marketing Communications

Paperback · 2009

Reviews · 0

0 Ratings • 0.0 of 5

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