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R For Marketing Research and Analytics

Paperback • 2019 • 1. edition

R For Marketing Research and Analytics

By Chris Chapman, Elanor Feit

0 Ratings • 0.0 of 5

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About the book

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics in...Show more

Sales and marketing

Book details

ISBN

9783030143152

Publisher

Springer Nature Switzerland AG

Published year

2019

Language

Edition

1

Original title

R For Marketing Research and Analytics

Format

Paperback

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R for Marketing Research and Analytics

R for Marketing Research and Analytics

Paperback · 2015

Reviews · 0

0 Ratings • 0.0 of 5

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